PERSONAL EXPERT & LEADER BRANDING
DO YOU WANT TO BE INTERCHANGEABLE OR USE YOUR UNIQUENESS TO POSITIVELY SHAPE YOUR SUCCESSES?
Personal Branding is an important topic in the digital age for all people who are in professional life and want to be successful.
Is it primarily about visibility, lots of likes and followers? ... about red or similar eye-catching colours? ... about a show or similar? No!
A Personal Brand is the positive uniqueness perceived by a business network, an industry or a market, etc., and thus the recognition value of a person. This uniqueness is created by a multitude of factors:
Values, qualifications, experience, expertise, successes, charisma, rough edges, credibility, trust, personality and many more. The personal brand is the external image of you!
In contrast, Personal Branding is a marketing instrument with the aim of positioning a person as a personal brand with a target group. Personal branding includes all methods, tools and processes to define one's own desired image and to actively shape and steer one's external image in the digital world in the desired direction.
In this respect, the development of a personal brand requires long-term, targeted and qualified Brand Management.
If, as an employee, self-employed person or entrepreneur, you are relatively invisible and interchangeable one of many in the perception of other people, then there is a very high risk that you will not be sustainable in the long term and will not achieve the success that you could achieve and – moreover with more joy of life.
If you are an Expert or Executive, a C-Level or Board Member, a Consultant, an Interim Expert or Manager, an Entrepreneur or similar and want to be perceived as a top personal brand or want to take your company to a higher level of positive visibility and reach through qualified corporate influencing, employer branding, etc., then you have come to the right place.
People prefer to follow people rather than brands. Get people to follow you!
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